On the 29th February Facebook announced a major change to Facebook Pages related to rolling out a new feature Timeline that was previously available on personal profiles. The change was mandatory for all pages and was activated on 30 March.
.
Well if you’re in the business of selling something then there are three key reasons why I think the answer is yes. Firstly though, let me say that I run a telephone answering service for businesses so my opinion is a little biased!
Making the most of your Content Management System
A lot of websites nowadays are built using WordPress, as it has a really good a simple Content Managemet System (CMS), and gives you the ability to edit your own website. It works really well but in order to keep it looking good and resembling the original design or theme, I would advise the following steps.
Let’s start at the beginning. What is a brand?
‘Brand identity’, or as it used to be known ‘corporate identity’, is the spine that runs through a successful business.
A brand expresses company values and projects you as a company who is serious about their business. Without one, how can you expect your clients/customers and staff to understand what they are buying into?
Do you remember the Ready Brek adverts from the 70's and 80's? The ones with the child leaving for school with a red aura of warmth surrounding him generated by his breakfast of Ready Brek that morning? Variations of this advert have been on TV for years and it's an image that I can bring to mind immediately, but the real and lasting impact of this campaign was brought home to me very recently.
Do you still look at printed holiday brochures? I know I do, but is that me? Is it related to my age, having grown up pre-digital?
Here is now I choose my holiday accommodation.
I’ve just been working on a series of interviews with successful entrepreneurs about how they grew their businesses. They ranged from teenage internet whizz kids to people with billion-pound family businesses.
Their advice about how to create a successful company was wonderfully different, but they did all have two things in common. Firstly, they all advocated the power of networking. Secondly, they had all developed the ‘narrative’ of their business success.
Imagine how great it would be if you could fast-track yourself along the road to success. Wouldn’t that be fantastic? Do you want to know how to do this?
The simplest way is to follow in the footsteps of other successful people. You know, everyone makes mistakes and I’m sure you will too (myself included). Even the most successful business people have made wrong decisions at some point. But there’s a difference because successful people learn from their mistakes and turn it into an opportunity to grow.
There are many ways to attract clients and increase your results so here’s a selection of 20 proven ways to do just that:
According to a survey of 1,500 UK consumers conducted online, 31% knew what QR codes were or what they are for, and 19% had scanned one on their mobiles. Not bad considering that there's still many companies yet to adopt them in their marketing.
What are QR codes?
Many of my small business PR clients come to me with questions about writing press releases.
The main piece of advice I’d give you is to read newspapers to hone your writing style. Press releases are written in the same way as newspaper articles, so the more familiar you become with that style, the easier it will be.
These are my top tips for writing style when constructing a press release:
Page 1 of 6
