Internet Marketing

Spending time on social media is in itself a time-sink, but only if you let it happen. How often have you decided to check up on people and followers and before you know it time has flown and you are completely off track and it's lunch time? I know I did when I first started using Facebook and Twitter. I would look at everyone’s pictures, read all blogs that people I followed sent out, check out any recommended resources. The whole day could go with me just trawling through everyone’s content! It’s ok sometimes, when you have the time, and if you happen to learn something very useful along the way. But having spare time doesn’t often happen to us, busy business owners, right?

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Is your LinkedIn Profile gathering dust online?

Do you keep getting requests to Connect on LinkedIn and can’t find the time to respond? Or maybe you set up a Profile quickly at the suggestion of a colleague, but can’t see the point of it. Then again, you might have a good Profile, lots of Connections but that’s it – you never even go on to the LinkedIn website.

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Are you the type of person who breaks out into a cold sweat whenever you hear the term search engine optimisation?

To many it seems to be one of those mythical beasts that you can only tame if you’re armed to the teeth with an array of magical implements.

Well fear not, for your knight(ess) in shining armour is here to save the day.

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Newsletters are a fabulous way of keeping in touch with your customers.  But what do you put in them?

How do you keep your subscribers entertained so they wait with baited breath for every issue to land in their in box?

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It is relatively easy to start a website, but can seem much harder to attract visitors and make sales. Read on for five tips from Antonia Chitty of www.aceinspire.com to help you grow your business online:

Do you ever struggle for things to say using your Social media tools?  Updates should be a combination of content from you as well as sharing content from others and replying to and engaging your audience. The exact content and frequency of your updates is dependent upon your audience and your type of business and also the Social Media tool(s) that you are using. For example, I would recommend a quality update once a week on LinkedIn using the 160 characters available, whereas Twitter lends itself to more frequent, informal updates?

Social media is the way to go when it comes to marketing your business. But one aspect of it continues to divide opinion – namely whether or not you should automate it.

There’s one camp that believes you should never automate your social media activities because, after all, it’s supposed to be a social activity.

Then there’s the other which believes that, to be effective, you have to schedule updates so that there is a constant stream and therefore a constant presence.

Have you heard about the blogging revolution? Business blogs are a great way to promote your self and your business. Blogging costs very little, you can do it from any location at any time of day or night, so you can make the most of moments between clients or late night thoughts and reach potential customers 24-7.

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Have you looked at other people’s business blogs with envy and wished yours was more effective?  A blog is great for your business as, with regular fresh content, it is great for search engines. But have you considered that there are different types of blog, to fit different purposes. Read on to find out about the four different types of blog and which one is right for your business. Once you’re clear about this you’ll be able to get a better return on the time you invest in your blog.

Blogging requires persistence: the most successful bloggers provide fresh content for their readers several times a week, every week. It is easier to stick at blogging if you have great motivation, and the motivation for anyone wanting to make money online for blogging should be strong. Your blog is the place where you can connect with your readers. By sharing your thoughts, tips and advice you can position yourself as an expert. What you write is entirely within your control and so you can write for maximum effectiveness.